Douglas and Gordon have for years struggled to express their personality within the muddled estate agent market. Therefore when 'i am' associates re-branded and designed the interiors of their offices D&G were at last able to run with the big boys. One of their values D&G hold dear is their ability to be innovative and caring within a profession rarely associated with these qualities. But caring and innovate they are and to highlight this back in April they announced a new addition to the fleet, a vintage style bike.This is a brilliant idea for this brand, highlighting their values perfectly and at last someone is jumping off the 'branded mini' wagon and into a unique branded transport area. I am just wondering if they have male and female versions? If not I feel they may have missed a trick - using old butcher's bikes for the men in the office would allow them to leave their property newspapers onboard for people to help themselves when they are left in the streets.
I just do hope no one has uttered the 'office bike' gag.
http://www.i-amonline.com
